Tuesday, 22 January 2008

Strengths & Weaknesses

Garamond

Unique chracteristics made the Garamond’s letterforms convey a sense of fluidity and consistency.


Even when you use it like 5pt it can easily be read. For the books, manuals etc. Apple used this fonts revised to apple garamond style in it's marketing.
For example, for almost two decades and formed a large part of Apple's excellent brand recognition. It was not only used in conjunction with the logo, but also in manuals, ads and to label products with model names. Especially lowercase of Garamond's font is one of the most readable one in the field. It looks like a bit old fashion font but still alive.





Trajan

However trajan has no lowercase family but after a revision it has small-caps but this still doesn't work for so many fields but it worked for the film industry. Nearly half of movie trailers, posters, dvd covers, handouts are all designed with Trajan. I think this font is much more famous than the hollywood stars cause trajan still acts nearly in all movies.
It has sharp and strong serif that gives trajan a mystical look with a powerful stand either screen and in movie posters.

Here are some examples from movie posters:


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