Ten things I have learned,
One) In simplicity I trust
Everybody can think Simple but designing something Simple is very difficult and it needs knowledge and insight. Honesty, trust needs transparency, what transparency needs simplicity. Nowadays, people even forget what is simple mean, in a super fast growing world. So we need to deal with the super fast growing world, which mean a problem for human kind. This problem is the sheer magnitude of information overload that one has to deal with. Since our brain has to deal with a lot of simultaneous information coming in, it often drops some information or fails to adequately process them, rendering the sum of this overload much less useful than each information piece alone. This situation often and this new life style called 'multitasking on speed' as hyper tasking. While people who do it tend to do things faster, they do not necessarily do them better. Don't ever equate "being busy" with "being productive". So don’t be complex, be simple.
Two) Be honest and be responsible what you do and will do
One of the key point as a designer is to be responsible about what we are doing. We are the people who direct the consumers to buy a product or make them to go for a place of interest. Let me give you a good example that you may already mention it: in the old days people had no doubt when they saw an advertisement and without hesitation they believed what they saw and read on the advertisement and bought a product later on they discovered that the product they bought is not the same as they saw and not function as written on the advertisement. This fact continued and these days’ people have doubt when they see a product poster or an advertisement on TV, just because of the false advertisement. Some of the advertisement agencies were fooling people a lot but, nowadays there are rules about what you are advertising and when public are fooled and people start to complain about a product ASA will be in charge with the advertisement and they have a power to remove that advertisement. Designer must stop him\herself while designing, not by ASA.
Three) Up to date person:
Not to look every advertisement see the advertisement and analyse them. Follow as much design lecture, magazine, book as I can to have a wide insight. Learn, not to search, do research. Travel, take photographs, and learn new technology about design give a chance for my design to meet up with the new communication technology if they don’t suit each other invent something that will suit for my design. Not just build up a library in my room, also build up in my brain.
Four) To keep track on all sorts of design:
To enlighten my communication design skills with all sorts of design. Its good to know about all sorts of design, working in design industry sometimes needs to collaborate with other designers like, architect, interior designer, film maker, fashion designer. Knowledge about all sorts of design will give me an opportunity to move easily in the other design fields.
Five) Not to harm the environment.
While buying food or a product I am looking where it is produced if the country I am living does not produce it, I’m not buying it, Especially the foods that travel all the way from one end to the other of the world. We now also live in the world of food miles where we measure the distance a product has to travel from source to point of purchase. Therefore truly green packaging needs to consider more issues than recyclables. We need to consider palette maximization too. In other words how can we design our packs to minimize the amount of air that is shipped during transportation. Not to throw away the paper cuts that is cut for projects and use them for sketching. To save our forests. Making effort to use recycled paper for all sorts of drawing writing. Using recycled bags, toilet papers, and kitchen towels.
Six) Be active not passive
Sometimes its good to be an activist designer, instead of not to take into consideration what is being wrong. Designer is the person who can say something in a more powerful way by using medium about whatever going wrong in the world more than another person. We should be aware of what’s going on around us. It’s not a way of earning money while being passive, we mustn’t use our skills to earn money we should also help our environment to suffer, help people who are suffering from war, hunger etc.
Seven) How to find my way
The power of signage system is really important. Think that you don’t know Japanese and you have to travel to there, how you can find your way in a simple way you can follow the signs without having map or asking someone else. Or when you go to an enormous museum how you will find your way through all the places in the museum? Here is a clue: just follow the signs.
Eight) Packaging for a sustainable world
Sometimes we don’t care about whatever it is when we see a perfect packaging and just buy the food or drink for its packaging. Beyond this its not just about a good looking design, it’s also a matter of protecting the food/drink plus environment, give us information about how much fat inside how much calories it contains. More recently there has been a marked shift in focus towards environmental issues and the role of packaging. Design pundits often quote the egg carton as being a design classic. It is somewhat ironic therefore that this simple eco–friendly, yet beautifully functional design is perhaps also a contemporary benchmark for environmentally sustainable packaging. While the repackaging of many grocery items in foil wrap may still be wholly appropriate in many instances to improve shelf life and product perception, the rise of the 'savvy shopper' in the last few years has forced packaging professionals to look at alternatives. The growth of retailer 'basics' brands and a growing awareness of the impact on the environment of excessive packaging have driven a desire for packs to be wholly recyclable.
Nine) Electric that matters
I was doing nearly all of the statement below, but now I am doing all and more than them.
Switch off appliances when you've finished
Avoid leaving appliances on standby
Don't leave appliances charging unnecessarily
Use timers to control when appliances are on
Switch off lights when you leave the room
Make good use of natural lighting
Only fill the kettle with the water you need
Use lower temperatures on your washing machine
Only put full loads in the washing machine
Dry clothes naturally rather than in a tumble dryer
Let food cool down before putting it in the fridge
Don't leave the fridge door open
Regularly defrost your fridge/freezer
Keep refrigeration equipment away from heaters
And if everybody doesn’t do the same way as I do I know what happens. Let me share it: Drax (One of the biggest industrial polluter and the largest coal-fired power station in the UK) will use more and more coal, to find more coil they will cut down all the Amazon rain forest they nearly cut down one third of it as I learned while I am writing this words at the moment they cut down all the Amazon I think, so what happens when they cut, the oxygen level decrease not only by cutting down the trees to produce coil but also by polluting the air with CO2 they reduce the air we breath.
More electric we use = Less oxygen we get
Ten) The last thing I have learned
I improved my research skills, now I can find whatever I want in a 1 second (before it was 5 seconds). I learned where to look for, I gain more insight, I learned more about blog that will help me to communicate with others and share my ideas. And I have learned how to remove jam from printer.
Wednesday, 2 April 2008
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