Ten Things i have learned from Critical Debates in Design module

Ten things I have learned,

One) In simplicity I trust

Everybody can think Simple but designing something Simple is very difficult and it needs knowledge and insight. Honesty, trust needs transparency, what transparency needs simplicity. Nowadays, people even forget what is simple mean, in a super fast growing world. So we need to deal with the super fast growing world, which mean a problem for human kind. This problem is the sheer magnitude of information overload that one has to deal with. Since our brain has to deal with a lot of simultaneous information coming in, it often drops some information or fails to adequately process them, rendering the sum of this overload much less useful than each information piece alone. This situation often and this new life style called 'multitasking on speed' as hyper tasking. While people who do it tend to do things faster, they do not necessarily do them better. Don't ever equate "being busy" with "being productive". So don’t be complex, be simple.

Two) Be honest and be responsible what you do and will do

One of the key point as a designer is to be responsible about what we are doing. We are the people who direct the consumers to buy a product or make them to go for a place of interest. Let me give you a good example that you may already mention it: in the old days people had no doubt when they saw an advertisement and without hesitation they believed what they saw and read on the advertisement and bought a product later on they discovered that the product they bought is not the same as they saw and not function as written on the advertisement. This fact continued and these days’ people have doubt when they see a product poster or an advertisement on TV, just because of the false advertisement. Some of the advertisement agencies were fooling people a lot but, nowadays there are rules about what you are advertising and when public are fooled and people start to complain about a product ASA will be in charge with the advertisement and they have a power to remove that advertisement. Designer must stop him\herself while designing, not by ASA.

Three) Up to date person:

Not to look every advertisement see the advertisement and analyse them. Follow as much design lecture, magazine, book as I can to have a wide insight. Learn, not to search, do research. Travel, take photographs, and learn new technology about design give a chance for my design to meet up with the new communication technology if they don’t suit each other invent something that will suit for my design. Not just build up a library in my room, also build up in my brain.



Four) To keep track on all sorts of design:

To enlighten my communication design skills with all sorts of design. Its good to know about all sorts of design, working in design industry sometimes needs to collaborate with other designers like, architect, interior designer, film maker, fashion designer. Knowledge about all sorts of design will give me an opportunity to move easily in the other design fields.

Five) Not to harm the environment.

While buying food or a product I am looking where it is produced if the country I am living does not produce it, I’m not buying it, Especially the foods that travel all the way from one end to the other of the world. We now also live in the world of food miles where we measure the distance a product has to travel from source to point of purchase. Therefore truly green packaging needs to consider more issues than recyclables. We need to consider palette maximization too. In other words how can we design our packs to minimize the amount of air that is shipped during transportation. Not to throw away the paper cuts that is cut for projects and use them for sketching. To save our forests. Making effort to use recycled paper for all sorts of drawing writing. Using recycled bags, toilet papers, and kitchen towels.


Six) Be active not passive

Sometimes its good to be an activist designer, instead of not to take into consideration what is being wrong. Designer is the person who can say something in a more powerful way by using medium about whatever going wrong in the world more than another person. We should be aware of what’s going on around us. It’s not a way of earning money while being passive, we mustn’t use our skills to earn money we should also help our environment to suffer, help people who are suffering from war, hunger etc.

Seven) How to find my way

The power of signage system is really important. Think that you don’t know Japanese and you have to travel to there, how you can find your way in a simple way you can follow the signs without having map or asking someone else. Or when you go to an enormous museum how you will find your way through all the places in the museum? Here is a clue: just follow the signs.


Eight) Packaging for a sustainable world

Sometimes we don’t care about whatever it is when we see a perfect packaging and just buy the food or drink for its packaging. Beyond this its not just about a good looking design, it’s also a matter of protecting the food/drink plus environment, give us information about how much fat inside how much calories it contains. More recently there has been a marked shift in focus towards environmental issues and the role of packaging. Design pundits often quote the egg carton as being a design classic. It is somewhat ironic therefore that this simple eco–friendly, yet beautifully functional design is perhaps also a contemporary benchmark for environmentally sustainable packaging. While the repackaging of many grocery items in foil wrap may still be wholly appropriate in many instances to improve shelf life and product perception, the rise of the 'savvy shopper' in the last few years has forced packaging professionals to look at alternatives. The growth of retailer 'basics' brands and a growing awareness of the impact on the environment of excessive packaging have driven a desire for packs to be wholly recyclable.


Nine) Electric that matters

I was doing nearly all of the statement below, but now I am doing all and more than them.

Switch off appliances when you've finished
Avoid leaving appliances on standby
Don't leave appliances charging unnecessarily
Use timers to control when appliances are on
Switch off lights when you leave the room
Make good use of natural lighting
Only fill the kettle with the water you need
Use lower temperatures on your washing machine
Only put full loads in the washing machine
Dry clothes naturally rather than in a tumble dryer
Let food cool down before putting it in the fridge
Don't leave the fridge door open
Regularly defrost your fridge/freezer
Keep refrigeration equipment away from heaters

And if everybody doesn’t do the same way as I do I know what happens. Let me share it: Drax (One of the biggest industrial polluter and the largest coal-fired power station in the UK) will use more and more coal, to find more coil they will cut down all the Amazon rain forest they nearly cut down one third of it as I learned while I am writing this words at the moment they cut down all the Amazon I think, so what happens when they cut, the oxygen level decrease not only by cutting down the trees to produce coil but also by polluting the air with CO2 they reduce the air we breath.

More electric we use = Less oxygen we get

Ten) The last thing I have learned

I improved my research skills, now I can find whatever I want in a 1 second (before it was 5 seconds). I learned where to look for, I gain more insight, I learned more about blog that will help me to communicate with others and share my ideas. And I have learned how to remove jam from printer.

Advertisement that matters

As designers what we need to do is to be honest to the customers, not to be a part of a hoax product. If we are a part of a hoax product, and help this product to sell, we are not just selling that product also our souls. Designers should find a witty way to sell the product. Fooling people is not a way of selling, to show them that the product is their need because of a valid reasons. To show that there will or there is a product exist that people want to see want to buy, maybe it can be a comparison with the other products that the one you are advertising is the best because of a valid reasons.

Sometimes i am thinking of the designers sometimes must act like doctors especially while they are advertising about a food or its a matter of welfare, they have to be aware of that product that it's healthy etc.

In the old days some of the advertisement agencies were fooling people a lot but, nowadays there are rules about what you are advertising and when public is fooled and people start to complain about a product ASA will be in charge with the advertisement and they have a power to remove that advertisement.

Well i think its not just about the designers that fools the innocent people but also about the product owners.
We are living in a cruel world that rich are getting more rich poor is getting more poor. In this case designers must not be a part of this game.

There is a list about the general rules about adveristement from ASA.

* 2 : Principles
* 3 : Substantiation
* 4 : Legality
* 5 : Decency
* 6 : Honesty
* 7 : Truthfulness
* 8 : Matters of opinion
* 9 : Fear and distress
* 10 : Safety
* 11 : Violence and anti-social behaviour
* 12 : Political advertising
* 13 : Protection of privacy
* 14 : Testimonials and endorsements
* 15 : Prices
* 16 : Availability of products
* 17 : Guarantees
* 18 : Comparisons with identified competitors and/or their products
* 19 : Other comparisons
* 20 : Denigration and unfair advantage
* 21 : Imitation
* 22 : Recognising marketing communications and identifying marketers
* 23 : Advertisement features
* 24 : Free offers

There are more rules that deisgner has to consider about.

In my opinion as a human we should have to ask ourselves about what we are doing, is it fair or not, are we fooling people or are we attract public with our design skills.

Here are some examples for good advertisement:





This indicates that the only thing to stop this car is red light.



Playing around with the BMW (BWM) its a good idea to tell people not to use third party products on the BMW cars, so that it looks weird.

Below advertisements are from Turkey Istanbul TBWA which i like.
BMW advertisements are making a relationship between the wild life and human life. BMW cars are rear-wheel drive as animals. So the company makes a relationship. Why try to change the nature, nature has its own perfect design.









This advertisement that horse is respecting the horse power of the car.


Vacuum cleaner that is very quite there is no musical note after treble clef. we had that vacuum cleaner so when i compare with the other one its really quite than the other one with the same power.

There also bad or false advertisement that we faced with.

Like alcoholic products, tobacco advertisement, well actually nowadays there are barriers for those kind of products. Well in Turkey even its prohibited to put logos of tobacco company on streets also the places where they sell tobacco products.

Here how the ASA works for the complaints, click the link below to read,

http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_44006.htm

And Here is a Link For Rejected Banned and complaint advertisements that all over the world,

http://www.bestrejectedadvertising.com/


Another Advertisement which is rejected

Before censor After censor

Adjudication of the Advertising Standards Authority:

Complaint:
Objections to an ad, in The Sunday Times Style Magazine, for a clothing company. The ad showed a naked man from the rear with three pairs of women's legs straddling his body. The complainants objected that the position of the women's legs around the man's body overtly suggested sexual behaviour and was therefore offensive. They were also concerned that the image was unsuitable in a magazine that might be seen by children. One complainant, who believed the man in the ad was black, objected that the ad was racist.

Adjudication:
Complaints upheld
Diesel (UK) Ltd said the ad was no longer in use and that it was last used in The Sunday Times Style Magazine. They maintained that Style Magazine was a leading voice of fashion with an adult readership who would be challenged by the ad and were likely to understand the irony and fun it presented. They said the overall aim of the ad was to show how Diesel challenged the everyday view of life. The Sunday Times Style Magazine said the ad was well designed and photographed within a contemporary fashion environment. They added that because it had already been run in other publications, they considered it to be acceptable.

The ASA noted Diesel's assurance that the ad was no longer appearing. We also noted the surreal and stylized nature of the image but considered the nudity and the position of the women in relation to the man's body was a clear allusion to sexual behaviour and unsuitable for a newspaper supplement with a broad readership. We considered, however, that the use of a male model with dark skin was intended to create contrast with the light skin of the women's legs and was unlikely to be seen as racist. We concluded that the sexual image was likely to cause serious or widespread offence and was unsuitable in a magazine that could be seen by children.


This is another tobacco advertisement, and its even more than a tobacco so that finned NIS 400.000

Packaging

Packaging is one of the most important subject for products from food to households, good planned packaging design can reduce carbon footprint, keep it hygienic and say customer what is ingredients inside, fatty or low calorie etc, also make the product attractive to sell. As a designer we have to think many thing at the same time to produce a friendly packaging to the environment and a unique look to sell the product.

What is packaging design?

Packaging design can be viewed in four different ways:

• a means of protecting the contents of a package
• a contributor to the cost of the end product
• a sales canvas on which to promote the product's attributes and benefits
• a part of the product experience itself

The role of packaging

Packaging plays many functional roles from protecting contents to helping the user employ the product but perhaps its main job is still seen as one to help sell the product at the point of purchase. Most products are meaningless (or at least undifferentiated) without their packaging - just take a look at any shampoo fixture and think about how you’d chose one from another. So, once functional considerations are completed the most important design consideration is how best to create and tell a story that stands out from the crowd.

From aesthetics…

In the 80s and 90s it could be argued that packaging designers concerned themselves mostly with how their craft could help add value in terms of improving aesthetic appeal, to then improve sales. The use of foil bags, embossed and etched bottles, textured papers and wax seals, latest print techniques and new materials were options endlessly considered as designers tried to enhance product perception and standout.

…To ethics

More recently there has been a marked shift in focus towards environmental issues and the role of packaging. Design pundits often quote the egg carton as being a design classic. It is somewhat ironic therefore that this simple eco–friendly, yet beautifully functional design is perhaps also a contemporary benchmark for environmentally sustainable packaging. While the repackaging of many grocery items in foil wrap may still be wholly appropriate in many instances to improve shelf life and product perception, the rise of the 'savvy shopper' in the last few years has forced packaging professionals to look at alternatives. The growth of retailer 'basics' brands and a growing awareness of the impact on the environment of excessive packaging have driven a desire for packs to be wholly recyclable.

The rise of green packaging

But ‘green’ packaging isn’t just about recycling. We now also live in the world of food miles where we measure the distance a product has to travel from source to point of purchase. Therefore truly green packaging needs to consider more issues than recyclability. We need to consider palette maximisation too. In other words how can we design our packs to minimise the amount of air that is shipped during transportation.

Companies like Tesco, Wal-Mart and Ikea can make savings of millions of pounds on fast moving consumer goods by maximising the number of products they can ship per palette and thus saving greenhouse emissions too. So, in the modern day we need packaging to drive top line sales and drive down waste and bottom line cost.

A well designed pack must also address the needs of its life cycle. This life cycle runs from the moment it is used to wrap its product (whether this is by hand or in a factory), to the point of sale, to the point of use, and finally - with current tough environmental laws - to its after-use.

Packaging helps reduce consumers’ carbon footprint, for example:

Packaging makes things last longer. Soap hardens in the air. Wrapping stops it drying out and
keeps perfumes and essential oils inside the pack – so the cauliflower next to it in your shopping basket doesn’t end up tasting of soap!

Packaging can make products look attractive. Lush’s elaborate gift wrapping is part of the product for an occasional treat.

Packaging protects valuable resources. Individual portions of milk may seem like excessive
packaging at first glance but a little plastic pot weighing just one gram helps consumers reduce
their carbon footprint by preventing the milk going to waste. Dairy foods have a huge carbon
footprint – the energy to produce a litre of milk is over 5000 kJ so it’s important that consumers don’t waste it. They are also hygienic. Few of us would relish pouring milk from a half empty jug that had sat on a cafe table for several hours and had been used by numerous customers before us. Packaging also allows UHT milk to last many months.

Over 6 million tonnes of food goes to waste each year from households. Good packaging helps
prevent this by keeping food fresh for longer and by helping us buy food in portion sizes that suit our needs. A cucumber loses moisture very quickly and is unsaleable within 3 days of being picked. A tiny 1.5 gram piece of plastic wrap keeps it fresh for up to 14 days.

Packaging prevents far more waste than it generates. Under-packaging is ten times worse for the environment than the same amount of over-packaging.

What's the carbon footprint of a potato?

total carbon footprint written on the packaging, 75g it says but what it means for a regular customer ?

carbon labeling is now on the shelves in the UK, I think we would have a chance to choose our carbon free products. Well i hope.


Walkers Crisps is the first firm to put carbon footprint figures on its products, with nine more companies set to follow. How are these figures calculated?

On taking a food item off a supermarket shelf, consumers can instantly read in detail the impact it will have on the body. But what about the effect on the planet?

In April, Walkers Crisps began labelling its cheese and onion bags with a carbon footprint - how many grams of greenhouse gases were emitted in its production - and that has been rolled out to other flavours.


THE ANSWER
Impossible to calculate, but agricultural process accounts for 33g per bag of crisps
The calculations are done by the Carbon Trust, a private company set up by the government to reduce the UK's carbon footprint.

It spent several months working out that 75g of greenhouse gases are given off in the production of a 33.5g bag of Walkers crisps, taking into account the energy used in:

1. FARMING: Planting the seeds for sunflower oil and potatoes, the manufacture of fertilisers and pesticides, ongoing management of the growing process, the diesel used by the tractors to pick the potatoes, and storage of the potatoes in sheds and farms.

Graphic showing how carbon footprint of bag of crisps is calculated

2. MANUFACTURE: Potatoes taken from fields to a factory in Leicester, where they are cleaned, chopped up, cooked and bagged.

3. PACKAGING: Sourcing the aluminium and plastic that goes into the packaging, then making and printing the packets.

4. DISTRIBUTION: Taking bags of crisps in lorries to retail stores.

5. DISPOSAL: From kerbside litter bin, into the back of a dustbin lorry and off to landfill.

Nine more companies, among them Coca-Cola and Cadbury, are committed to following Walkers when the methodology used by the Carbon Trust is approved next year.

Boots already reveals footprint figures on certain products at the point of sale, and Innocent Smoothies has the information on its website.


WHO, WHAT, WHY?
Question Mark - from original architect's doodle design for BBC TV Centre
A regular part of the BBC News Magazine, Who, What, Why? aims to answer some of the questions behind the headlines
"Ultimately the aspiration is that everything you can buy will have a carbon measure with it - 75g is the first number out there and actually there's not much context for it," says Euan Murray of the Carbon Trust. "But when we can start making comparisons across different products, then we can make choices as consumers."

And businesses can identify "hotspots" in the production process in order to reduce greenhouse gas emissions, energy use and costs, he says.

Tread lightly

The label comes with a two-year commitment to reduce the size of the carbon footprint. Although firms will be able to do their own calculations, their sums will be checked by the Carbon Trust. Will consumers care enough to change shopping habits?


CARBON TRUST METHODOLOGY
Includes product and packaging of one item
Includes all greenhouse gases
Doesn't include store emissions or those during product's use
Nor 'indirect' emissions, such as workers commuting to factory
And it does not offset the CO2 absorbed by plants
Yes, says Mr Murray, many are already starting to take an interest. Research last year suggested two-thirds of shoppers want to buy products with a low carbon footprint.

A Walkers spokeswoman says the company's own survey shows nearly 80% of consumers are aware of the labels with 20% dismissing it as "purely a gesture". And the crisps manufacturer has promised to reduce water use per kilo by 5% year on year, and energy use by 3%.

But Chris Goodall, author of How to Live a Low-Carbon Lifestyle, thinks labelling should be broader, indicating whether the product is from a high-carbon industry like dairy or beef, or has clocked up the food miles from being transported long distances by air.

"These are the signals people need on the packets, not a number that is, frankly, pretty meaningless."
Traffic Lights for food

What is it used for ?

Food products with traffic light labels on the front of the pack show you at-a-glance if the food you are thinking about buying has high, medium or low amounts of fat, saturated fat, sugars and salt, helping you get a better balance.

Here are some examples from my fridge for traffic lights on foods,

INFURMATION

The Fur Free Alliance (FFA) is an international coalition of over 35 animal protection organizations working to bring an end to the exploitation and killing of animals for their fur.

Another big issue is animal murderers on earth, they are just being killed for their fur. There are so many people who likes to wear these kind of products. Without thinking that they are doing. They are being in connivance with the killer.

This organization running competition every year. All around the world designer sending their works to them.

Here are some good examples



International Grand Prize Winning Poster:
Katja Aalto
Katja Aalto's "Catwalk" poster, has been chosen by the Fur Free Alliance member organizations as our International Grand Prize Winner



First price China Region, Wang Yue

Yossi Lemel - Israeli Political Poster and Activist Artist

Yossi Lemel was born in Jerusalem in 1957. He received a BFA from the Bezalel Academy of Art and Design in Graphic Design, Jerusalem (1979-83). He founded Yossi Lemel Design Studio (1986-88) and was the head of the visual communication department at the College of Arts and Design in Tel Aviv between 2003 and 2005. He has been a partner and creative director in Lemel Cohen Advertising Agency since 2001. He is co-curator of the international traveling exhibition and book Both Sides of Peace: Israeli and Palestinian Posters and a participant in the book and exhibitions The Design of Dissent in New York and The Graphic Imperative in Boston. In addition he has participated in various group and solo exhibitions around the world. His designs are in the permanent collections of the Victoria and Albert Museum (London), Museum für Kunst und Gewerbe (Hamburg) and Musée de la Publicité (Paris). Lemel has received many awards including the Grand Prize at the First Korea International Poster Biennial (2002), a Gold Medal at the Seventh International Biennial of the Poster in Mexico (2002), the Critics Award at the 20th Biennial of Graphic Design Brno (2002)/Czech Republic, First Prize at a competition at the Ministry of Environment in Israel (2000), the Gold Medal at the Israeli Advertising Award for the Campaign of the Year (1999), a mention at the Epica-European Advertising Award (1999), and an honorable mention in the Mons Poster Triennial/Belgium (1995).

--------------------------The Posters--------------------------

Massacre of Albanain Muslims in Kosovo, 1999



Poster for New Year 2002



Racism, 1995


Metaphor of the situation on the Israeli Palestinian border line


Amnesty International 1997 - Depicting the Saturated Western World Facing World Starvation.

Coexistence 2000, Project for the Museum on the Seam

International Aids Day, 1993


Amnesty International 1997 - Depicting the Saturated Western World Facing World Starvation.


Original scene of the conquest of Eilat


Israel, 50th Anniversary, 1998


2002


Amnesty International, Campaign Against women trafficking


Hiroshima 50th Anniversary, 1995


Hiroshima 50th Anniversary, 1995



Reaction to the "progress" in the peace process, November 2000

Global Business Barometer

This global online survey was conducted in November-December 2007.
Of the 1,122 respondents, 42% were based in Europe, 23% in Asia-Pacific and 19% in North America (US and Canada).







ANOTHER BIG ISSUE ON CSR is Climate Change:

Government proposals for strengthening the Climate Change Bill
February 2008

The Climate Change Bill completed committee stage in the House of Lords on 4
February. In light of views expressed and following further consideration, the
Government has provided a comprehensive response and tabled a number of
amendments to the Bill to further strengthen the provisions, underline the UK’s
leadership role and increase Government transparency and accountability in tackling
climate change.

2050 Target: Statutory Review by the Committee on Climate Change
The Government’s proposed long-term target is CO2 reductions of at least 60% on 1990
levels by 2050, and as the Prime Minister announced last autumn, the Government will
be asking the Committee on Climate Change to consider whether this target should be
tightened up to 80% as it considers its advice on the first three five year carbon budgets.
The Committee will have the independence and the expertise to provide the best-quality
advice on the level of the 2050 target, and this review will ensure we have a full,
credible, analytical basis for decisions on the level of the 2050 target.

For further reading follow the link about this article > Department for Environment, Food and Rural Affairs

However the government and the companies are planning to reduce the CO2 there is a discrepancy. Let me show you what is it.

One of the biggest industrial polluter Drax, the largest coal-fired power station in the UK.

Drax the Destroyer Drax produces over 20 million tonnes of CO2 a year. There are more than 100 countries that produce less. Knowing there is no way they can defend their position positively, Drax try to downplay it. They say they take our environmental responsibilities very seriously, explaining how they are a clean and efficient coal-burner. Coal generates far more CO2 per unit of electricity than any other fuel; proudly being the least polluting coal power station is like proudly being the least murderous serial killer. This might sound like overstating the case, but as climate change extends deserts, submerges or dries up fertile lands and provides new opportunities for epidemics, willful climate change is indeed akin to mass murder.

Drax burns 13 million tons of coal a year. There is nothing clean about that. Burning coal has no place in a society that wants to avoid catastrophic climate change. They trumpet their mixing coal with biomass fuels to cut down on their emissions. What they don't mention is that their use of biofuels peaked at a mere 2.5%.

Despite saying Drax uses biomass as part of continually looking for ways to improve its business and environmental performance, in March 2006 they slashed their biomass use by 90%. So it's now 99.75% coal. Cutting your green fuel in favour of the most CO2-intensive is not improving your environmental performance. More to the point, there isn't enough land to replace coal with biofuels. As oil and gas become more expensive, so the agri-chemicals they provide become uneconomical for many farmers. This decreases the yields whilst the global population rises.

The real battle is about change as its coming whether we like it or not. Capitalism loves a good crisis. The crisis of climate change provides an opportunity to change the world, to sweep away existing barriers to growth and to realise new profits. Markets for carbon and the farce of carbon-offsetting are ingenious new ways to make profits. It’s hard to see them delivering 90% cuts in carbon dioxide emissions before 2050. But easy to see them delivering bumper profits, insane inequality and a PR-disguised drift towards climatic catastrophes.

Our responsibilities as designers:

"Our discussion on the ethics of designers always gets impaled on the issue of whether a client’s desire for profit can be reconciled with our ethical desire to do no harm. Or, put another way, can we serve a client and the public at the same time?" Milton Glaser.

As a designer we have to be honest. What ever we are working on we need to find out how we can do our job in an objective way. We have to thing about sustainability. Not to cheat on people. And as an individual we must show/inform public whats going on in our planet. Show them the reality behind the virtual.

Corporate social responsibility

What is CSR :

A brief information:

It is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.

And its all about to protect environment and human... A company has to beaware of their waste, materials that have been used for to produce a product, analysis for how healthy what they are doing there are so many examples that i can include to csr identification. Sustainable Development Strategy every company small or big has to know this statement very well.



According to this statement i can say that M&S has a good CSR policy. As in the lobby at the London headquarters of Marks & Spencer, one of Britain's leading retailers, the words scroll relentlessly across a giant electronic ticker. They describe progress against “Plan A”, a set of 100 worthy targets over five years. The company will help to give 15,000 children in Uganda a better education; it is saving 55,000 tonnes of CO2 in a year; it has recycled 48m clothes hangers; it is tripling sales of organic food; it aims to convert over 20m garments to Fairtrade cotton; every store has a dedicated “Plan A” champion.

Johnny Hardstaff

In fast growing industry Hardstaff

Hardstaff are a cross-disciplinary design team led by Johnny Hardstaff. Represented by Ridley Scott Associates, Hardstaff have directed and designed innovative moving image work across a broad spectrum of both commercial and non-commercial strands of the visual arts.

Mass-media clients include Orange, Radiohead, Toshiba, Sony PlayStation and the BBC amongst others. Hardstaff work has been broadcast worldwide and exhibited at major museums of modern art and cultural institutes including Tate Modern / NFT / ICA / Laforet Museum (Tokyo) / Museum of Contemporary Art (Chicago) / ACMI (Melbourne) / MOMA (San Francisco) / V&A Museum (London) and the Palace of Fine Arts (San Francisco).
Moving Image recognizes and references new synergies, which are changing society from a literary to a visual culture and allow the onlooker to evolve into 'owner’, initiator and author. Gives the opportunity for eye catching and dream like scenes to be produced in this new media industry.

Below there is an example of the new industry in 2 sections 1st one is 2 sketches. 2nd one is the movie from sketches.

SKETCHES

MOVIE

One Dot Zero London

Onedotzero is a hybrid organization: a cross-media production company and an acclaimed international network of events. pioneering in its vision, onedotzero champions and explores new forms of moving image, celebrating the next generation of creators. its activities range from a dvd label to events, education to publishing, and consultancy to productions.

onedotzero was conceived at the start of the desktop digital revolution in the mid-1990s out of a desire to explore moving image across single screen, interactive and live audio-visual work. today, onedotzero remains the site for contemporary creative collisions, and is committed to providing a home for visionary moving image experimentation.

Moving images

Matthew Barney: Hailed by The New York Times as "the most important American artist of his generation," Matthew Barney has created a series of recent art films that offer some of the more striking images seen in cinema today, often with himself in a lead role. The recent "Cremaster Cycle" films, and now "Drawing Restraint 9," are films that exist as part of bigger artistic works encompassing sculpture, performance, and video.

There he is.....



He is one of the pioneer in his area Moving Image....



These images are from the film scene Cremaster by Matthew Barney.

Wayfinding----- Adrian Frutiger

Charles de Gaulle Airport's wayfinding = Adrian Frutiger


....nowadays from charles de gaulle airport.

....past charles de gaulle....

This typeface was designed by Adrian Frutiger and was commissioned by the Charles De Gaulle International Airport in Paris for usage on directional signage. Frutiger is a humanist sans-serif, and has become one of Adrian Frutiger’s best-known typefaces, along with Univers. The weight of the forms are much less monotone than Univers, and due to these subtle thicks and thins the typeface has far more character.



Frutiger's goal was to create a sans serif typeface with the rationality and cleanliness of Univers, but with the organic and proportional aspects of Gill Sans. The result is that Frutiger is a distinctive and legible typeface. The letter properties were suited to the needs of Charles De Gaulle – modern appearance and legibility at various angles, sizes, and distances. Ascenders and descenders are very prominent, and apertures are wide to easily distinguish letters from each other.



From Adrian Frutiger's Mouth: "What I may say as a critic, after thirty years of the use of
Roissy (C-de-G) Airport typography, is this: that the Roissy face is too light and too closely set. Moreover there is too little space, too narrow, around the letters, especially in the
signage for the access roads. The first thing the driver sees on arriving is the colored rectangle.
At first, Paul Andreu was very much against the use of pictograms and he persuaded me that the word "Bar" is just as recognizable as a drawing of a wine-glass.



He started with the assumption that the air traveller was familiar with the international language of airport facilities; but we soon found out that the signs for "Ladies" and "Gentlemen" were not always clearly understood. We resisted the idea of using silhouettes of male and female figures, or in the case of left luggage lockers, a suitcase with a key.

In the space of 25 years the problem has completely changed. Nowadays, more and more pictograms are used from the series which has meanwhile been internationally introduced, since more than half of all passengers are tourists from every part of the globe and many of them simply do not know the Latin alphabet. For such people, a language of signs is easier to learn than a set of wordimages."

From his words it's easily understood that he is a far-sighted person, he mentions pictograms for wayfinding etc. how important, because of a person who travels all around the world might not know the words meaning on the panels.

Revised Frutiger font in 2003 is now used nearly in every country not only for the airports, as well as road signs.